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New England Aquarium Partners with D3D Cinema to Upgrade Simons Theatre to Laser 4K 3D
Tuesday, November 26, 2019

New England Aquarium Partners with D3D Cinema to Upgrade Simons Theatre to Laser 4K 3D

Evanston, IL (November 26, 2019) - D3D Cinema (D3D) is proud to announce that the New England Aquarium in Boston, Massachusetts has selected D3D to install a new state-of-the art laser-illuminated 4K 3D premium cinema system into its Matthew and Marcia Simons Theatre (the “Simons Theatre”) in January 2020.

This marks D3D’s 30th Giant Screen project, with the New England Aquarium joining a large family of prestigious institutions featuring D3D cinema systems - like Chicago’s Museum of Science and Industry, Pittsburgh’s Carnegie Science Center, Omaha’s Henry Doorly Zoo & Aquarium, Atlanta’s Fernbank Museum of Natural History, the Arizona Science Center in Phoenix, The Henry Ford Museum of American Innovation in Michigan, Cleveland’s Great Lakes Science Center, the Houston Museum of Natural Science and Moody Gardens in Texas, the National Naval Aviation Museum in Florida, the National Museum of the United States Air Force in Ohio, the National Infantry Museum in Georgia, Mobile's Gulf Coast Exploreum Science Center in Alabama, and many others.

D3D has designed a laser-illuminated 3D cinema system featuring ultra-high-resolution images via two advanced Barco laser projectors, a powerful alternative content system and an extended-capability accessibility package. This system produces incredibly vivid images with a brilliant expanded dynamic range and color gamut far beyond the capabilities of film-based and first-generation laser-illuminated projection systems. D3D will also upgrade the audio system with a theater-optimized surround-sound speaker array delivering 25,000 watts of power for an incredibly realistic and immersive audio experience, capable of reproducing the roar of a hurricane or the whisper of a tropical breeze with equal fidelity.

“The Simons Theatre’s new 4K 3D laser cinema system designed and integrated by D3D will provide our visitors with an unparalleled cinematic experience while giving us the flexibility to present the widest variety of relevant and compelling mission-related content, including a stunningly lifelike and reliable window into the blue planet,” said Vikki Spruill, President and CEO of New England Aquarium

In addition to the astonishing aquatic documentaries that the Simons Theatre has been renowned for over the past two decades, the D3D system will provide extensive new presentation capabilities and opportunities for exciting new programming options - from feature films, cultural events and live-streaming two-way conversations with scientific expeditions in faraway oceans, to multimedia lectures and town-hall meetings. The cinema system will usher in a new level of moviegoing to New England, with stunning 4K resolution, high frame-rate capabilities, and astounding dynamic range in both 2D and 3D, providing richer, brighter colors and deeper, almost endless blacks of a quality never seen before in Boston.

“We’re deeply honored to have been selected by the New England Aquarium to participate in the upgrade of the Simons Theatre,” said Derek Threinen, Vice President of Business Development for D3D Cinema and sister company Giant Screen Films, whose documentaries have played often at the Aquarium. “For decades, the Simons Theatre has been a jewel on the Boston harbor front - and a leader in the world of institutional cinema. We’re mindful of the responsibility the Aquarium has placed with us to ensure the next generation of their visitors are amazed, educated and entertained as never before. We look forward to extending our long partnership with the Aquarium - one that has already seen the Simons Theatre achieve the highest attendance in the world to our film ‘Great White Shark’, with over 400,000 viewers to date, and still counting. We are confident the future of the Aquarium’s Simons Theatre will be bright - not only because of the dazzling new laser projection - but through vastly-expanded access to the world’s best content, and a significantly-improved bottom line thanks to the far better economics of digital exhibition."



ABOUT D3D CINEMA

D3D Cinema (D3D) offers complete digital cinema and virtual-reality solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach built around five core capabilities - theater design and installation; touring exhibition theaters; cutting-edge Virtual Reality attractions, an award-winning library of giant-screen digital content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, operational support and ongoing service. D3D is headquartered in Evanston, IL with offices in the greater New York and Philadelphia areas, Canada and Spain. Visit www.d3dcinema.com.

ABOUT NEW ENGLAND AQUARIUM

The New England Aquarium is a catalyst for global change through public engagement, commitment to marine animal conservation, leadership in education, innovative scientific research, and effective advocacy for vital and vibrant oceans. www.neaq.org

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